Choi Won, Representative Director
Committed to accompanying you through every transformation, hand in hand with specialized Dermatology doctors—this is Estée Lauder’s promise to every valued customer.
Dr. Cui YuanDr. Won Choi ｜ 최원 대표원장
A board-certified specialist in Dermatology from South Korea. He specializes in high-end, customized anti-aging and lifting treatments as well as injectable cosmetic procedures, renowned for his meticulous professionalism and commitment to natural beauty. Dr. Choe insists on conducting personal consultations and performing all treatments himself, ensuring that every client’s transformation comes from the same reliable set of hands.
Experience and Qualifications
- Board-certified Dermatologist in South Korea
- Former Director of Dermatology at The Hill (Sinsa Main Hospital)
- Former Head of Dermatology at Jiulongtai Community Hospital
- Completed the Advanced Thermage FLX TTT Course
- Full Member of the South Korea Dermatology Association
- Full Member of the South Korea Laser Dermatology Association
- Full Member, South Korea Society of Anti-Aging Dermatology
- Specialties: Customized anti-aging lifting treatments & injectable cosmetic procedures
Medical aesthetics isn’t a mass-production process—it’s an art form crafted specifically for each individual client.
I insist on conducting in-person consultations and performing procedures myself, so as to deliver the most natural look that suits you best.
The director’s expertise in sophisticated anti-aging treatments
By combining energy lifting, injectable treatments, and skin conditioning, Director Choe Won creates customized anti-aging routines tailored to each client’s facial contours, skin condition, and specific needs.
Energy Lifting
Sofwave, Ultherapy, and Thermage deliver multi-dimensional tightening to precisely Lifting sagging contours.
Injectable micro-plastic surgery
Radiesse, Sculptra, Rejuran, along with fillers and Botox, help restore volume and refine facial proportions.
Natural Aesthetic Design
Emphasizing attention to detail and overall harmony, it avoids excessive cosmetic procedures to achieve a gentle and natural beauty.
Celebrity Combined Treatment Program
Beyond single treatments, Director Choe is particularly skilled at designing “combined treatment plans” tailored to individual skin conditions, allowing energy lifting, volume restoration, and barrier repair to work together for a more comprehensive and natural outcome.
A comprehensive revitalization solution in one step, targeting thin skin, fine lines, volume loss, and barrier repair.
By targeting both the fascial layer and superficial layers, it Lifting contours from multiple angles to redefine a sharp jawline.
A firmer, smoother complexion, enhanced by long-lasting natural collagen stimulation that boosts fullness and plumpness from within.